HBO is facing a class action lawsuit over allegations that it gave subscribers’ viewing history to Facebook without proper permission, Variety has reported. The suit accuses HBO of providing Facebook with customer lists, allowing the social network to match viewing habits with their profiles.
It further alleges that HBO knows Facebook can combine the data because HBO is a major Facebook advertiser — and Facebook can then use that information to retarget ads to its subscribers. Since HBO never received proper customer consent to do this, it allegedly violated the 1988 Video Privacy Protection Act (VPPA), according to the lawsuit.
Read the source article at Engadget