Two companies owned by an African American US business mogul have sued McDonald’s alleging the fast-food giant discriminates again Black-owned media companies.
The suit was filed in the Superior Court of California and seeks $10 billion in damages. It is part of a drive by the mogul, Byron Allen, to get major US corporations to spend more advertising money on Black-owned media.
This suit was filed by two companies owned by Allen: Entertainment Studios Networks Inc. and Weather Group LLC. Allen Media Group/Entertainment Studios produces movies and owns more than a dozen television stations.
The lawsuit argues that McDonald’s spent approximately $1.6 billion on television ads in the United States in 2019 but only 0.31 percent of that went to Black-owned media. The two companies filing the suit did not say how they arrived at the $1.6 billion figure.
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